During my many years in the
advertising industry, there were numerous times my creative staff and I
were cursed with an unfortunate case of brain blockage. It just seemed the
ol' Idea Well had completely gone dry!
So I created "21
Idea Spark Plugs" — a secret remedy, especially for those times when I
wanted to get everyone's creative juices flowing again. And now I want
to share it with you!
This must-have reference guide is packed
with 21 provocative thought starters, original mental exercises, and quirky
little mind games guaranteed to break the dam that's blocking fresh ideas,
while eliminating that damn "mental constipation" that's actually causing the blockage!